Brand Strategy

1. Yellow Umbrella believes every brand has a purpose – something that drives it and motivates it to succeed. This purpose should be at the heart of everything you do, from your marketing and advertising to your product design. Yellow Umbrella will help you define and create your brand strategy,  starting by defining your brand’s purpose. Yellow Umbrella will listen to you and what you are trying to achieve, understanding why your brand exists and how your dream came to fruition. Once Yellow Umbrella has a clear understanding of your brand’s purpose, we as a team  can begin to develop the other aspects of your brand strategy.
2. Consistency
Consistency is the golden rule at Yellow Umbrella and it is key when it comes to branding. Your brand should be instantly recognizable, no matter where your customers encounter it. That means using the same colors, fonts, and logos across all of your marketing materials – from your website and social media accounts to your business cards and packaging. By maintaining a consistent brand identity, Yellow Umbrella will make it easy for customers to connect with your brand and remember it in the future.
3. Story
Your brand should have a story – a narrative that explains who you are, what you do, and why you do it. Yellow Umbrella understands this concept and will help you extrapolate your company’s story, using it as a cornerstone to create all of your branding needs, from your website copy and social media posts to your product descriptions and marketing materials. When customers understand your brand’s story, they’ll be more likely to connect with it on an emotional level and become loyal, lifelong fans.
4. Heart
Branding your business is our specialty, Yellow Umbrella will help you create a unique ‘heart’ that sets it apart from the competition,it  should be reflected in all of your branding efforts, from the tone of your website copy to the style of your social media posts. audience. 

Brand Development services refer to the professional creation and cultivation of a brand identity. A brand is more than just a logo or a tagline; it is the overall image and perception that people have of a business or organization. Brand development services help businesses and organizations to establish a distinctive and memorable brand identity that resonates with their target audience.

Brand development services typically include:

  1. Brand strategy: This involves developing a comprehensive plan for the brand, including defining its values, personality, and unique selling proposition.
  2. Visual identity: This involves creating a visual identity for the brand, including the logo, color palette, typography, and other visual elements that will be used across all communications.
  3. Messaging: This involves developing key messages for the brand, including the tagline, mission statement, and other core messaging that will be used to communicate with the target audience.
  4. Brand guidelines: This involves creating guidelines for the use of the brand identity across all communications, including guidelines for logo usage, typography, color usage, and other visual elements.
  5. Brand activation: This involves launching the brand and activating it through various channels, such as advertising, social media, events, and other marketing initiatives.

The goal of brand development services is to establish a strong and recognizable brand identity that resonates with the target audience and helps to differentiate the business or organization from its competitors. Brand development services require expertise in branding, marketing, and design, and Yellow Umbrella is here to ensure all these services are executed in style.